Work / Food & beverage
The Pantry
An imported-food grocer in Jomtien, now ordering online with an assistant that knows the shelves.
- Sector
- Food & beverage
- What we built
- Online store + shopping assistant
- Stack
- Next.js, WordPress / WooCommerce, LLM agent, LINE


The problem
The Pantry stocks 900+ imported products for expats across Thailand. Most questions arrived on LINE and by phone: is it in stock, will it stay frozen, how long to Chiang Mai.
The old WordPress store was hard to browse on a phone and couldn't answer any of that by itself.
What we built
- A fast new storefront on top of the existing catalogue, so stock and orders didn't have to migrate on day one
- A shopping assistant that searches the real catalogue, checks delivery rules for chilled and frozen goods, and hands off to staff on LINE
- English and Thai throughout, plus dark mode and a text-size control for older customers
- Click-and-collect from the Jomtien shop alongside nationwide delivery
What changed
Customers find products and get delivery answers without waiting for a reply.
Staff spend their LINE time on orders that need a person.
Tell us what's eating your week
A short call, no slides. We'll tell you honestly whether software or AI is the answer.